All your advertising on TV, radio, print, and online media is fragmented. How? All these “Channels” are designed to align with a very specific target demographics. The unintended result is that also limits your ability to reach a larger group of people.
On the other hand, Outdoor Advertising remains the only true mass medium since it gets seen by everyone. In addition, Outdoor advertising doesn’t get interrupted like TV, radio, and mobile ads. It also cannot be affected by ad fraud, ad skipping, ad blocking tech, and the low ‘viewability’ rates plaguing online and mobile advertising.
By the way, INEX signs are all digital. Why is that important? The old static signs ‘disappear’ to the public after the 17th time they pass them. Digital signs constantly change – attracting their eye constantly. There truly is no missing them.